Made to Stick

I simply love this book "Made to Stick". All marketers out there - yeah you - this is one read not to be missed. All you need to do is apply the simple SUCCESs principles in all that you do and voila.

Simple: Find and share the Core
Unexpected: Get attention (remember AIDA?) through surprise and hold the attention/interest
Concrete: Help people understand, remember and coordinate
Credible: Help people believe (internal and external credibility)
Emotional: Make people care, use the power of associations, appeal to self-interest and identity
Stories: Get people to act

With the use of these principles, we need to also be mindful of symptoms such as the curse of knowledge, decision paralysis, etc.